Augmented Reality on the pitch

General — Tags: — Leon Jacobs @ 6:25 pm

What if we could paint augmented reality boxes on sports fields in the way we put sponsor logos on the pitch?

Spectators could use smartphones to get live video content on their devices by just pointing their cameras at the box. This content could include action replays, commercials or even promotions.

2 Comments »

  1. I’ve been thinking this exact same thing. How about even player stats or other useful info floating on the field. Imagine something silly later as being able to customize the colour of the player’s clothes! Augmented Reality is hella exciting.

    Comment by NielDLR — August 20, 2009 @ 7:03 pm
  2. Awesome idea. If something like this ever materialises, I’ld also like to point my phone to any one of the players and get stats and other relevant data about him / her.

    Comment by Johan Swarts — August 21, 2009 @ 5:08 pm

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