The paradigm will be for apps to be created that users pay to use. What if companies could reverse the paradigm and think about apps that they would pay people to use?

Imagine a bus company creating an app for an iPhone-like device where users can give them useful information. A simple application that simply records the user’s location (using the built-in GPS), where they want to go and the time. With these three bits of information, a time, an origination point and a desired destination, the bus company will very quickly get a very good idea of how to improve their routing system.

Plus, the information is always dynamic so the routes can change with the changing needs of a city. This will undoubtedly help commuters, and importantly, help the bus company to cut out wastage and improve profitability.